Wednesday, April 13, 2005

My Articles


Some of my recent articles in The Economic Times, Corporate Dossier and Brand Equity


Profits Not A Right, It's A Privilege: Peter Senge Talks On His Model For Sustainable Growth, The Economic Times, Nov 21, 2005
The Alien Future: Peter Senge talks on business sustainability, Corporate Dossier, Dec 2, 2005

You're No. 1 Or You're Dead: He leads an organisation that has 1.2 million employees and a budget of Rs 40,000 crore. Corporate Dossier gets into the mind of General JJ Singh, Chief of the Indian Army, Corporate Dossier, September 16, 2005
Management Lessons From The Indian Army

Lights...Camera...Action: Unilever's president for Asia/Africa and HLL's chairman, Harish Manwani's Gameplan For The Region, Brand Equity, December 28, 2005
Last Samurai: Arun Adhikari prepares for his stint as chairman of Unilever Japan, Brand Equity, December 28, 2005

Strategy By Design: On why business managers will be better off learning from designers, Corporate Dossier, December 23, 2005

Been There Bought That: On how the rise in disposable income inn 2005 has impacted branding and marketing in India, The Economic Times, December 28, 2005

Perk Chops: India Inc Passes The FBT (Fringe Benefit Tax) Buck To Employees, The Economic Times, August 18, 2005

The Counting Crores: Are You Spending Too Much On Customers? Columbia Business School's Sunil Gupta Suggests A Way Calculate Market Cap From Customer Life Cycle Value, Brand Equity, August 10, 2005
Pick And Choose Your Customers

The Half-Life of an Indian CEO Has Never Been Shorter, The Economic Times, July 5, 2005

Sell Curry: Marketing Guru and Kellogg's Dean Dipak Jain Offers The New Mantras of Marketing, Brand Equity, July 6, 2005
Jain On The Indian Aviation Sector
Jain On Tomorrow's Industries
Custom(er)ise Brands To Stay Ahead, The Economic Times, July 6, 2005
Saturday Club: "Stone Age Man", Dipak Jain, The Economic Times, Dec 3, 2005

Beyond The Blue Mountain: Meet Ram Shriram — Silicon Valley's reclusive billionaire who invested in and hand-held Google Inc through its initial years, Corporate Dossier, June 10, 2005 Straight From The Gut : Shriram Shares His Secrets

The King's Gambit: Kumar Mangalam Birla completes 10 years at helm of AV Birla Group, Corporate Dossier, May 27, 2005
Lessons In Excellence: Management Lessons from KMB
People Management at AV Birla group
Change Management at AV Birla group
BK Birla speaks on his favourite grandson
Trivia on KMB

Kumar Mangalam Birla Speaks To ET About His Next Growth Flight And More, The Economic Times, May 16, 2005

Across The Board — The Changing Face of Independent Directors In India, Corporate Dossier, May 13, 2005
The New Faces

Bang For The Buck: How private equity is chaning India Inc, Corporate Dossier, Oct 28, 2005
Balancing Act

Matrix Reloaded: BCG has a new matrix for the 21st century company, transform into a networked organisation, says CEO Hans-Paul Buerkner, Corporate Dossier, September 30, 2005

Mortal Combat: Oracle's CFO, Charles Phillips has splurged $20 billion in acquiring 14 companies in as many months. What's on his mind?, Corporate Dossier, Jan 20, 2006

Family Matters: India Inc Has a New Set of Business Families And They Are All Professionals, Corporate Dossier, September 9, 2005
BoardGames: Who Are India Inc's First Families

Show Me The Money: Samuel Agastya Presents You A Dummies Guide To The World Of Private Equity & Venture Capitalists, Corporate Dossier, September 2, 2005

Travails Of A T-shirt: Professor of management, Pietra Rivoli analyses the impact og globalisation by tracking the life-cycle of a T-shirt, Corporate Dossier, Oct 21, 2005

King Of Clubs: Yunchun Lee used to be a member of the MIT Blackjack Team that raided Las Vegas in the nineties. Now, he is helping companies crack their customers' behaviour patterns, Corporate Dossier, Jan 13, 2006

In The Line Of Hire: External And Internal Communication Plays A Crucial Role In The Way Your Company Is Percieved By Talent. The Indian BPO Industry Has Learned It The Hard Way, Corporate Dossier, Aug 5, 2005

At DuPont, leading its research effort are people of Indian origin led by Uma Chowdhry, Corporate Dossier, July 1, 2005

The Eagle Has Landed: What's attarcting London-based ace lawyer Sarosh Zaiwalla to providing corporate arbitration services in India? Corporate Dossier, Jan 6, 2006


Diageo plans sourcing base in India, The Economic Times, The Economic Times, Nov 24, 2005

Ticket To Ride: Volvo has become synonymous with long-distance bus-travel in India. What drives this brand?, Brand Equity, July 13, 2005

Baby Blues: As Chinese major Lenovo takes over American icon IBM's PC business, leading the transformation is a sales & marketing duo that has its roots in another emerging economy — India, Brand Equity, June 22, 2005

Companies look for talent outside B-Schools, tap ISI, JNU and DSE: Mumbai Edition, Delhi Edition, The Economic Times, April 25, 2005

Devil's On His Way: India Inc and Superstition, Corporate Dossier, Jan 13m 2006

Mumbai Rains:
The Mumbai Disaster Leaves A Rs 3000 Crore Crater In The City's Commerce And Economy, The Economic Times, Aug 2, 2005
But At The BPOs Business Was As Usual
Maximum City: The Mumbai Disaster Provides A Unique Oppurtunity For India Inc To Share Knowledge On Disaster Management With The Government, Corporate Dossier, Aug 12, 2005
We The People: Infosys's Nandan Nilekani Shares His View On Urban Planning & Management

Corporate Dossier Hits The Road With The Indiana Jones of Finance, Jim Rogers, Jim Rogers, Corporate Dossier, April 8, 2005
Jim Rogers on India
Jim Rogers on China
Jim Rogers on the Dollar
Jim Rogers on the Euro
Jim Rogers on NGOs

Investment Biker, Corporate Dossier, March 25, 2005

Queen of Marts: Renuka Ramnath, ICICI Venture, Brand Equity, April 13, 2005

Starship Enterprise: Sultan of Socks, CY Pal, Renfro India, The Economic Times, Oct 22, 2005

Can Mocha Become a Cult Brand?, Brand Equity, June 1, 2005

The Buy Choice: Media Buyers Are A Pampered Lot, Brand Equity, Oct 5, 2005

Tops Of The Charts: Move Over Pokemon, Beyblades Is The Latest Craze Among Kids Which Marketers Are Trying To Leverage On, Brand Equity, July 27, 2005

DCB Revokes Job Offer To Over 40 B-school Students, The Economic Times, June 7, 2005

AV Birla Group Hires Senior Professionals, The Economic Times, April 19, 2005

Unilever picks senior HLL officials as innovasion heads in Asia, The Economic Times, Nov 17, 2004

Personnel Touch: Manpower joins hands with India's ABC Consultants, The Economic Times, Oct 5, 2005
Hunting Season: The changing dynamics of the search firm industry in India, Corporate Dossier, Oct 14, 2005

Shoppers Without Borders: Indian Retailers Adopt a Global Sourcing Strategy, Brand Equity, March 16, 2005

Tech IT To The Limit: Technical Evangelists, Corporate Dossier, April 1, 2005

From Samba to Sambar: What connects Brazil and India. We ask DuPont India chief Henrique Ubrig, September 23, 2005

Retail Module: Knocking On Heaven's Door: Brand Equity launches the Retail Module which takes an indepth look at the fledgeing organised retail sector in India, Brand Equity, June 22, 2005
Heard It On The Radio: How Can You Implement RFID In Your Retail Venture, Plus Retail Industry Numbers From China, Brand Equity, August 10, 2004

Business After 8: Rajat Jain, Corporate Dossier, Jan 13, 2006
Business After 8: Diwan Rahul Nanda, Corporate Dossier, April 29, 2005
Business After 8: Alok Kejriwal, Corporate Dossier, March 18, 2005
Business After 8: Anupam Mittal, Corporate Dossier, July 1, 2005

Lifestyle Has A New CEO, The Economic Times, February 22, 2005

More In Store: Subhiksha Charts An Expansion Plan, Brand Equity, March 2, 2005

Corner Room: Executive Movements Column, Corporate Dossier

Sunil Khera & Ashish Gupta, April 8, 2005
Siddharth Pai, March 18, 2005
Alok Vajpeyi, Raj Narayan, Sanjay Lamba, March 4, 2005
Anuratna Chadha, Munish Dayal, Sandeep Sahney, May 6, 2005
Alberto Montanari, Rajesh Srivastava, Subhash Bel, June 10, 2005

PS: Please click on the continuation link on top of the page to access the second part of the stories
All these articles along with their PDF copies can be accessed on the epaper


Article published in Knowledge@Wharton: Use of Technologhy in SME's, For Tech Vendors, Indian SMEs Are A Double Edged Sword — A large Market, Yet One That's Hard To Satisfy Download PDF


Some articles in Business Today

Articles in Media

PS: If you need the username or password for any of the sites mentioned above or have any query/suggestion/feedback, please drop me an email at dipayan.b [@] gmail.com

For my articles published before February 2005, visit www.economictimes.com and key in my name on the search box